Case
Rejse Anmelderen - which is Danish for The Travel Reviewer - is a fictional Danish online travel guide and review site. I came up with the idea for Rejse Anmelderen as part of my final exam project at International Business Academy Kolding.
Background
I started by testing a hypothesis about Danes preferring reviews submitted by other Danes compared to foreign reviews. Through a quick (due to time constraints) user research I found this to be true, as Danish reviews were considered more trustworthy.
Result
An online tool for Danes, that focuses on usability through a simple user interface. Here, the focus was on making it easy for users to quickly find information and user reviews on a selected destination.
